“Advertising must respect the intelligence of its audience and if it do...” — Maurice Saatchi Quote

“Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.”

“All media owners want to attract advertising revenue. Google is no different.”

“When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.”

“When I resigned, I put the U.S. Government on notice that I'm going to stick to policy issues, that I have no intention of going out and blowing the cover off of the intelligence operations, that those are truly sensitive and they should not be exposed.”

“Don't leave home without your sword - your intellect.”

“They say military have the so-called 'secret intelligence' - this amount of intelligence must be very secret, since I've never seen any intelligent military person, nor I have seen any sense in the bloody stupid wars.”