Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
The World Motivation
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
Explore more quotes by William Bernbach on topics like Science, wisdom, and life lessons.
“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
“The most powerful element in advertising is the truth.”
“Word of mouth is the best medium of all.”
“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
“I warn you against believing that advertising is a science.”
“In communications, familiarity breeds apathy.”
“The algorithm ponders its own existence”
“We knew the world would not be the same. A few people laughed, a few people cried. Most people were silent. I remembered the line from the Hindu scripture, the Bhagavad-Gita; Vishnu is trying to persuade the Prince that he should do his duty, and to impress him, takes on his multi-armed form and says, 'Now I am become Death, the destroyer of worlds.' I suppose we all thought that, one way or another.”
“The void is 'not-being,' and no part of 'what is' is a 'not-being,'; for what 'is' in the strict sense of the term is an absolute plenum. This plenum, however, is not 'one': on the contrary, it is a 'many' infinite in number and invisible owing to the minuteness of their bulk.”
“Any device in science is a window on to nature, and each new window contributes to the breadth of our view.”
“Science fiction I've always been a fan of.”
“History repeats, but science reverberates.”