“The keys to brand success are self-definition, transparency, authentic...” — Simon Mainwaring Quote

“The keys to brand success are self-definition, transparency, authenticity and accountability.”

“For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.”

“A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.”

“Investors are people with more money than time.”

“Perfection' is man's ultimate illusion. It simply doesn't exist in the universe.... If you are a perfectionist, you are guaranteed to be a loser in whatever you do.”

“Four steps to achievement: Plan purposefully. Prepare prayerfully. Proceed positively. Pursue persistently.”