“The Bible app is designed to make absorbing the Word as frictionless a...” — Nir Eyal Quote

The Bible app is designed to make absorbing the Word as frictionless as possible. For example, to make the Bible app habit easier to adopt, a user who prefers to not read at all can simply tap a small icon, which plays a professionally produced audio track, read with all the dramatic bravado of Charlton Heston himself.

AdNectar specializes in deploying branded virtual items across top social networking properties and applications. Virtual items are images sent to communicate a message between users of social media.

I wanted to create a toolkit which I would have wanted as an entrepreneur to use these principles of psychology in product design. Some startups totally forget the trigger. In some, the action is too complicated. Others don't have a variable reward, which maintains mystery.

The more professional opportunities came my way, the more time I spent away from my friends - the people I truly cared about. Maintaining friendships with people to talk to, depend on and enjoy takes time.

'Potato-chip news' is news that's repetitive, requires little effort to absorb, and is consumable in massive quantities: true crime, natural disasters, political punditry, celebrity gossip, sports gossip, or endless photographs of beautiful houses, food, or clothes.

I never really did that well in school because I was so absorbed with doing acting.

Hollywood makes stuff that people absorb, and it lingers in your subconscious.

I'd rather let the song live and, as I get older, I'm less absorbed with the clothing. The older I get, I just wanna write good songs.

If you're very open to watching the world go by, with people's different tics, you absorb it all without realizing it and find ways to put something into your character. I'm not sure I'm always aware I'm mimicking someone.