“We want to make the old fast food model irrelevant. We want to make gr...” — Steve Ells Quote

“We want to make the old fast food model irrelevant. We want to make great ingredients and classic cooking techniques accessible to everybody.”

“If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people are not willing to sacrifice taste or pay a lot more when it comes to eating better. That's why the Chipotle model is so important.”

“We want to show all of our customers that the industry standards that we had been employing before - which are considered great standards - were not good enough.”

“It's a really cool time for artists who want to strive for a little more depth in what they want to say to come forward. We live in a very fast world right now. We've got all this media and music which is so accessible to us, it's here one minute gone the next.”

“Yosemite has the most impressive and accessible granite big walls in the world. The rock is amazing. And because of that, it's been the mecca for climbing in the U.S. - and the world to a large degree - for all of climbing history. It's the place to test yourself against the historic routes of the past.”