The World Motivation
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”
— Leo Burnett · Achieved
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
A good ad which is not run never produces sales.
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
At the end of the day, walk away feeling proud of what you have achieved.
Our laws governing lobbying and campaign contributions have struck the right balance between the wishes of the people and those of private industry, so why are we so quick to doubt that the same great results can be achieved by putting the government's justice-dealing branch on the same market-based course?
It was far more fun than work doing those shows for all those years, we all loved each other and loved going to work, we all understood how fortunate we were to be in that place, to have achieved that success worldwide.
In teaching, I wanted to offer a general pharmacology course based on chemical principles, biochemical classification and mathematical modelling. In the event I achieved neither of my ambitions.