I like the Gap ad, the khaki one. I liked that.
“I like the Gap ad, the khaki one. I liked that.”
The World Motivation
I like the Gap ad, the khaki one. I liked that.
“I like the Gap ad, the khaki one. I liked that.”
I like the Gap ad, the khaki one. I liked that.
Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.
Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
I'm excited to be part of the first ever ad a campaign for Bodyarmor Edge and I'm also excited to see how Bodyarmor continues to transform the sports drink category with new drinks athletes want and need.
I remember, during an ad shoot, Anurag said to me that you are doing my film, and I was wondering do we really get films so easily. I thought you have to struggle and all. But he kept his word and offered me 'Gangs Of Wasseypur.'
They ended up spending a total, their campaign plus the independent, about 1.3 million. I only ended up spending about - not only, but I spent about 2 million. But I had no intention of doing that until I was attacked with a negative ad by an independent group.
My office-hour reading is fairly ad hoc: I generally read whatever seems relevant to what I'm editing, writing, or thinking about writing.