“Ad agencies do all kinds of market research that ask people what they ...” — George Lois Quote

Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.

The whole area of creativity is constipated and frightened.

Everybody is so busy talking about 'Twittering' and talking about the new technologies and talking about this and that, but they don't talk about creativity.

If you think people are dumb, you'll spend a lifetime doing dumb work.

You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way.

A lot of people see a Nissan ad and they see a finished product in a record store or on iTunes and that's the face of the band.

The tone of 'On My Block' has you going from bent-over laughter to shedding thug tears from scene to scene, and even I have to admit that 'Toxic Turner' may be the funniest campaign ad of the 2020 election cycle.

A man came up to me at a party and asked if I wanted to be in his video game. I of course said yes. And then it turned out it was 'Assassin's Creed', so that was great. They let me ad lib a lot and mess about and be very snarky indeed, and I'm thrilled by the success of all their hard work.

I saw an ad for an expensive car and got so excited about it, I called the dealer. 'How are those new cars?' I asked. 'They're fine,' he said. I thought he'd offer to let me drive it for a weekend. He didn't. I expected a salesman to call. No one did. I didn't buy the car.