“When there are tiers of meaning in an ad it intrigues the audience and...” — William Shatner Quote

“When there are tiers of meaning in an ad it intrigues the audience and they look for it again and again.”

“Exercise? A Jew doesn't exercise.”

“The essence of paint ball is the fact that when you get hit by a ball full of paint, it hurts just enough to say, 'Ow, I gotta get out of the way,' but not enough to say, 'I quit.'”

“I always believe that if you're looking at a magazine and I'm one of 40 ads, I - in effect - get one-fortieth of your attention. But if, when you close that magazine, you're still thinking about my ad, I've got a lot more than one-fortieth of your attention.”

“I have never seen a script that hasn't gone through at least eight different iterations before they even begin filming, and frequently what is filmed is not what's in the script, because things change on the ground. An actor can't say a particular line. An actor will have a brainstorm and ad lib something utterly brilliant.”