“The word 'mixology' adds $3 to the price of any drink.” — Jon Taffer Quote

“The word 'mixology' adds $3 to the price of any drink.”

“One of my first bartending gigs was on Santa Monica Boulevard at Doug Weston's Troubadour, a very famous live music venue.”

“In the worst of our recession, bars were making money. Every bar can make money. If they're failing, it's not because of the president or Congress or Ukraine. It's because of them. And if you own failure, then you'll own success.”

“Passion is what adds so much value to life. And if you think about the things that you do, there's so much juice potential for them if you do it.”

“I grew up going to bluegrass festivals, and there were performers who got on stage and didn't say much. They would stand there, stone-faced, picking. I could appreciate that, but it taught me that a little showmanship and some personality adds so much to a performance.”

“I think that's what makes Madrid appealing to me. It has a great history and you want to be one of the players that adds to it and continues to make it the greatest.”