“Sachin Tendulkar is undoubtedly India's biggest national icon. Being t...” — Sucheta Dalal Quote

Sachin Tendulkar is undoubtedly India's biggest national icon. Being the object of a billion people's adoration is a tough job.

Apart from World Cup merchandising, television companies and game-specific advertising, you see restaurants and bars working overtime to drag people into their eateries with the lure of large projection screens and special World Cup menus.

In the e-filing system, the accountant has the user identity and password of each company. This would potentially allow a rogue accountant to play serious mischief with the accounts of an entity.

Although television and newspapers have played the biggest role in hyping up the World Cup, they are at the lowest end of the megabuck chain.

If we allow our self-congratulatory adoration of technology to distract us from our own contact with each other, then somehow the original agenda has been lost.

When I was racing, I had learned that you can't set stock in public adoration or your press clippings. By the time I was 26, I'd heard crowds of 100,000 scream my name, but a week later they couldn't remember who I was. You're a hero today and a bum tomorrow - hero to zero, I sometimes say.

The adoration of human nature by the Greeks appeared in Greek plastic art and was the cause of its excellence.

If you are too into the fans and adoration and the world thinking you are the greatest, then you do not perform well.