It's cheaper to buy and use and place ads on Facebook than it is to buy print and radio.
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“It's cheaper to buy and use and place ads on Facebook than it is to buy print and radio.”
— Michael Rapino · Ads
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MotivationalLife LessonsAgeSuccessLoveFriendshipWisdomBrainyBusinessCarChanceChristmasCommunicationComputersCoolDadDatingDesignDietEasterEducationEnvironmentalEqualityExperienceFaithFather's DayFinanceFitnessFoodFunnyFutureGardeningGovernmentGraduationGreatHistoryHomeImaginationIndependenceInspirationalIntelligenceJealousyLife QuotesMarriageMedicalMemorial DayMenMomMoneyMorningMother's DayMoviesMoving OnMusicNew Year'sParentingPatriotismPetPoliticsPositivePowerRelationshipRelationshipsReligionScienceSmileSocietySpaceSportsSympathyTeacherTechnologyTeenThankfulThanksgivingValentine's DayTravelVeterans DayWarWeddingWomenWorkInspirationLove QuotesGodRomanceDeathPoetryArchitectureDreamsLeadershipBirthdayOtherActionAdversityAttitudeBeautyBeliefChangeCharacterCompassionConfidenceCourageCreativityCuriosityDisciplineExcellenceFailureFamilyFearFocusForgivenessFreedomArtGoalsGratitudeGrowthHappinessHard WorkHealingHealthHopeHumilityHumorJourneyKindnessKnowledgeLetting GoLifeBestMindfulnessMindsetNatureOpportunityOvercomingPatiencePeacePerseverancePhilosophyPotentialProgressPurposeSelf ImprovementSimplicitySpiritualityStrengthTimeTrustTruthWealthGood
✦ About the Author
✦ More by Michael Rapino
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It's cheaper to buy and use and place ads on Facebook than it is to buy print and radio.
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You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.
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Everyone loves to criticize Ticketmaster, but the real asset of Ticketmaster is that it's the third-largest e-commerce site in America.
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No matter where the price of gas is, the consumer's still got to get out. They've still got to save their money to go see Tim McGraw.
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✦ More Ads Quotes
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I'm not a big fan of the high-altitude approach of mega TV ads.
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The open web is full of spam, shady operators, and blatant falsehoods. Outside of a relatively small percentage of high quality sites, most of the web is chock full of popup ads and other interruptive come-ons. It's nearly impossible to find signal in that noise, and the web is in danger of being overrun by all that crap.
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Ads need to be little pieces of entertainment.
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Delhi is bleeding, while the government spends money on ads.
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The ads that podcasts manage to sell tell you a lot about who they think is listening. They include services that promise to make your investment portfolio ethical, deliver exotic, ready meals to your home, or guarantee better sleep thanks to luxury bed linen.