“It's not rocket science: The best ads tell great stories. They look an...” — David Droga Quote

“It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.”

“Before the term 'viral video' came out, we used the mass media to our advantage.”

“Your campaign shouldn't just die the day you spend your last cent.”

“Even though voters overwhelmingly dislike negative ads, they do influence voters' opinions about a candidate.”

“Subscriptions is the bulk of our business; ads are nice to have on top of that.”

“It cracks me up to see these ads for TV - for Depends or for glue for your dentures. The people in them look 55 with a hint of gray. Where are the people who are falling apart? We don't see that.”