“A lot of the ways of advertising a book - the cover, whether somebody ...” — Gary Shteyngart Quote

“A lot of the ways of advertising a book - the cover, whether somebody sees it on a subway or sees it in a bookstore - those things are going to rapidly diminish as we move to an electronic model.”

“The best thing about the iPhone is this that tells me where I am all the time. There's never a need to feel lost anymore.”

“I just want fiction to remain a vital force for entertainment and not just for contemplation. Both things can exist.”

“You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.”

“I quit music and decided I was going to work a 9-to-5 job in advertising... which in New York City is more like, 8-to-7.”

“Advertising treats all products with the reverence and the seriousness due to sacraments.”