“Inevitably, the world of 'communications' / PR / advertising / marketi...” — Dominic Cummings Quote

“Inevitably, the world of 'communications' / PR / advertising / marketing is full of charlatans flogging snake oil. It is therefore very easy to do things and spend money just because it's conventional.”

“For many decades, Whitehall has deceived itself and deceived the public about the true nature of the E.U. project.”

“Fundamental to real expertise is 1: whether the informational structure of the environment is sufficiently regular that it's possible to make good predictions and 2: does it allow high quality feedback and therefore error-correction.”

“Judea Pearl is one of the most important scholars in the field of causal reasoning. His book 'Causality' is the leading textbook in the field.”

“Discussion of politics and government almost totally ignores the concept of training people to update their opinions in response to new evidence - i.e adapt to feedback.”

“Priorities are fundamental to politics because of inevitable information bottlenecks: these bottlenecks can be transformed by rare good organisation but they cannot be eradicated.”

“Advertising degrades the people it appeals to; it deprives them of their will to choose.”

“Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.”

“I had to write 1500 words on advertising and marketing at the weekend for my business management course, and you can't think about rugby while you are doing that!”

“Especially when you are advertising a product, I talk to the photographer and we create a character - it always gives you more freedom because it makes it less about yourself.”

“Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.”

“People don't generally like advertising that takes a stand.”