“When it went on the air, the sales department hated it. It was the hig...” — Dick Wolf Quote

“When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them?”

“Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.”

“The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.”

“Any Wall Street advertising that does not go into the boring details of methodology is most likely to be pushing past performance.”

“We don't put a dollar toward marketing or advertising. I think we're more efficient than Facebook.”

“You look to Google, you see this incredible world of information, you see the advertising, but you also get Google Analytics. And Google Analytics coupled with Salesforce's sales and service and marketing means that both of our customers are going to have customer insights that they've never had before. That is really exciting.”