The World Motivation
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
“The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.”
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
The advertisers who believe in the selling power of jingles have never had to sell anything.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
What you say in advertising is more important than how you say it.
Whether you're a mafia guy or in advertising, you always end up going back to your family.
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
During the 1960s, the Shanghai of my childhood seemed a portent of the media cities of the future, dominated by advertising and mass circulation newspapers and swept by unpredictable violence.
Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food.
Just advertising departments with legs and high heels.