“'Powers of Persuasion: The Story of British Advertising' by Winston Fl...” — Justin Cartwright Quote

'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.

Franschhoek - French Corner - is a place which serves South Africans as a kind of sophisticated fantasy, an alternative version of what life could be. The small town is enclosed by wild mountains, at this time of year blue and dusty green.

The book that meant most to me was 'The Wind in the Willows.' It sounds ridiculous, but that was my vision of England.

Strangely enough, the legend of John Brown, who was clearly crazy, helped the abolitionist cause and is thought to have precipitated the American Civil War.

Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.

All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.

By making pictures, you learn the many different properties of photography. I use those properties differently than, say, an advertising agency would, but we're both operating in the same reality. A face painted by Picasso occupies the same reality as a portrait by Stieglitz.

I secretly wish I had experienced advertising in the 'Mad Men' period.