“Regardless of the moral issue, dishonesty in advertising has proved ve...” — Leo Burnett Quote

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Plan the sale when you plan the ad.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

For any company whose business model is advertising, or engagement-based advertising, meaning they care about the amount of time someone spends on the product, they make more money the more time people spend.

The market for local advertising is in the billions.

I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising.

I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique.

Extension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing students. It is a plain, earnest, and continuous effort to meet the needs of the people on their own farms and in the localities.