“The Great Idea in advertising is far more than the sum of the recognit...” — Leo Bogart Quote

“The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.”

“Advertisements may be evaluated scientifically; they cannot be created scientifically.”

“In my opinion, fun is what makes advertising successful.”

“If advertising had a little more respect for the public, the public would have a lot more respect for advertising.”

“Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.”