“It is very likely that many firms spend more on advertising than, for ...” — Michael Schudson Quote

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.

Advertising was only meant to be a very small part of my life. I had intended that I would work extensively in journalism for about five or six years and then I'd become a writer.

First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.