“We aim to be the primary creative partner, digital channel implementer...” — Richard Edelman Quote

“We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.”

“Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it's conversations by the users. That's not sufficient because it leaves out what is possible for employees to talk, for R&D to talk, or the CEO to talk.”

“The trust of the mass population can no longer be taken for granted.”

“My advice is not to aim for prizes and awards. We are in this for the joy of research, the fascination, the love of science. That's the reward, really.”

“Would that the simple maxim, that honesty is the best policy, might be laid to heart; that a sense of the true aim of life might elevate the tone of politics and trade till public and private honor become identical.”

“For me, my aim is to just be as good as possible. If people do look up to me, I have to set the best example I can.”