“The biggest hits - be they Coca-Cola or Doritos - owe their success to...” — Michael Moss Quote

“The biggest hits - be they Coca-Cola or Doritos - owe their success to complex formulas that pique the taste buds enough to be alluring but don't have a distinct, overriding single flavor that tells the brain to stop eating.”

“Every one of our 10,000 taste buds is wired for sugar. But we aren't born liking salt - we develop a taste for it at about 6 months.”

“When it comes to salt, what was really staggering to me is that the industry itself is totally hooked on salt. It is this miracle ingredient that solves all of their problems. There is the flavor burst to the salt itself, but it also serves as a preservative, so foods can stay on the shelves for months.”

“A little disdain is not amiss; a little scorn is alluring.”

“When I was a kid, I always had a big thing for Dannii Minogue. Initially I liked Kylie, but I quickly moved on to Dannii. There was always something more alluring about her. I think I actually wrote to her asking if we could meet.”

“Depression is so treacherous - it can be so alluring as well as punishing. After all, it's yours and yours alone - no one else can interfere with it.”