“If you believe, as we believe, that diversity leads to better products...” — Tim Cook Quote

If you believe, as we believe, that diversity leads to better products, and we're all about making products that enrich people's lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important.

Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.

Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.

It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly.

And I think more than anything else, I know when I go to bed that no one's working harder doing what I'm doing, and I think, quite frankly, simply that hard work at some point was gonna pay off.

Like everyone else, there are days when I don't want to go to work. However, writing is a job like anything else.

I really don't know anything else because my brothers were famous when I was two years old. So I know nothing else, no other life.

I take my own syrup, ketchup, and mustard, just in case of emergencies, in my suitcase. Whatever I can steal from the hotels. It's usually Heinz ketchup, and they give you a weird mustard. You don't get French's or anything; you get some sort of Dijon or some mustard. That's just for hot dogs. I don't use mustard for anything else.