“Apple doesn't do hobbies as a general rule.” — Tim Cook Quote

“Apple doesn't do hobbies as a general rule.”

“The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.”

“Augmented reality will take some time to get right, but I do think that it's profound.”

“I eat a lot of fruit because if I fill up on strawberries or an apple, then I'll have one small piece of cheesecake rather than two big pieces.”

“That's the great thing about Apple: it's very focused on the things that we know how to do very well and not try to extend ourselves to areas that we know very little about or don't have a lot of expertise in.”

“My favorite computer of all time? The Apple II that got me started, of course.”