“Apple took the edge off the word 'computer.'” — Steve Jobs Quote

“Apple took the edge off the word 'computer.'”

“Our goal is to make the best devices in the world, not to be the biggest.”

“Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.”

“Whether you have incredible products like at Apple or a great service business, it all comes down to fundamental trust and relationship-building with your customers.”

“A lot of the books that have been written about Silicon Valley are really good. Michael Malone's books are incredible. I think his 'Infinite Loop' is the best book that's been written about Apple.”

“The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.”