“It's not what Apple and Beats are doing today. It's what we believe pa...” — Tim Cook Quote

“It's not what Apple and Beats are doing today. It's what we believe pairing the two together can produce for the future.”

“From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.”

“When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.”

“Fixing mistakes is one thing. Apple's bigger strength has been its ability to keep improving hit products.”

“Apple has always leveraged technologies that the PC industry has driven to critical mass - the bus structures, the graphics cards, the peripherals, the connection networks, things like that - so they're kind of in the PC ecosystem and kind of not.”

“I love Lauryn Hill, Tracy Chapman, Fiona Apple. People like that. People you can really connect to on the most basic human level.”