“The pre-owned market allows us to reach customers who really want an A...” — Tim Cook Quote

“The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is great for people, or otherwise, we wouldn't we doing it. If we were not proud of the product, we wouldn't be doing it.”

“It turns out that people - in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing.”

“We typically don't talk about something until we are about to ship. Not just for AI, but for anything: the comparison is generally what we are shipping compared to what someone else is talking about that is going to happen sometime in the future. A lot of people sell futures, I guess, is the way to think about it.”

“There are bad preppies and bad priests and bad humanitarians. Any group can have its bad apple.”

“I always try to make healthy baked goods, like an oatmeal cookie that literally has only oats, nuts, bananas and apple sauce in it.”

“Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.”