“I use a lot of the Web 2.0 apps that I've seen out there, and I think ...” — Phil Schiller Quote

I use a lot of the Web 2.0 apps that I've seen out there, and I think there is incredible work going on there.

When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.

There's just something so amazing about being anywhere, and some music starts playing, and you just hold up your phone and can find out what it is. You never again have to say, 'That's a great song! Who is it by?'

There are times when we have to add resources to Apple, grow talent to do something that we weren't able to do before.

From building robots and video games to coding apps that solve a problem in your community, or 3D printing in fashion tech, it is important that we explore different ways to engage girls in STEAM and also ensure that there are many, and different, women role models that will inspire our girls to pursue STEAM careers.

Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots.

Despite probably needing one, I don't have a therapist. Why spend the money on my mental health when I can do far more productive things such as purchase iPhone apps and pay off parking tickets?

For systems in which you already have a lot of hardware and software, change is difficult. That's why apps are so popular.