“From Nike, we buy victory. From Under Armour, we buy protection. From ...” — Andy Dunn Quote

“From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.”

“Honesty is love.”

“A founder is the emotional energy aorta of a company. The energy that emanates from a founder attracts people and capital to the endeavor. When that energy goes away, it can feel impossible to do the job.”

“When I sat down with Under Armour, one of the first things we talked about was how this can be bigger than just shoes, bigger than just basketball.”

“You don't have to look like an Under Armour mannequin to be an athlete. A lot of people probably think I'm not athletic or don't even try to work out or whatever, but I do. Just because you're big doesn't mean you can't be an athlete. And just because you work out doesn't mean you're going to have a 12-pack.”

“Whether you like the look or not, that tailcoat is a tough shell, a suit of armour. The posh boy is a hardy species.”