“I left my job as an editorial assistant with Katie Couric at CBS to st...” — Alexa Hirschfeld Quote

“I left my job as an editorial assistant with Katie Couric at CBS to start our company. I think Katie has said being at CBS was the worst time in her career. They were cutting back their news and interactive budget. I just had this very distinct feeling that I wasn't in the spring of something: I was in the late fall.”

“I believe in form and the manner of what you say being as important as the content of what you say.”

“The physical world is not going away, just items take on different meaning. Paper takes on this archival, very important meaning now that it's not the only way to communicate something.”

“Most of my friends are assistant directors.”

“I've been an assistant to a folklorist and a teacher. There may or may not have been some sandwich-making at a certain sub chain in my past as well.”

“I moved to London in 2011. I was working as a teaching assistant in the day and was doing stand-up gigs in the night.”