“What Facebook wants to create an association with is every time you're...” — Nir Eyal Quote

What Facebook wants to create an association with is every time you're bored, every time you have a few minutes. We know that, psychologically speaking, boredom is painful. Whenever you're feeling bored, whenever you have a few extra minutes, this is a salve for that itch.

The more readers use the Bible app, the more valuable it becomes to them. Switching to a different digital Bible - God forbid - becomes less likely with each new revelation a user types into the app, further securing YouVersion's dominion.

We originally started AdNectar to serve brand advertisers, but we've now found that our publishers are greatly benefiting from integrating our system. In addition to a new revenue source and the data our API provides, it turns out users actually prefer branded over generic virtual items.

If the food of friendship is time together, how do we make the time to ensure we're all fed? My friends and I have recently come across a way to keep each other close. It fits into our lifestyles despite busy schedules and a surfeit of children. We call it the 'kibbutz.'

There's still a role for the Association for Israel Studies. But not as the endpoint of scholarship and not as a fortress to defend Israel.

You live in intimate association with bacteria, and you couldn't survive without them.

I swear to God, I don't remember anything Gwyneth Paltrow was in. Some people get hot by association. I heard more about her and Brad Pitt and I ever heard about her work.

Of course, the attacking players get the attention because they score the goals, score nice goals, and those are the moments that remain in memory. But I wish that other players who are not in the foreground, who still perform well for their club or association, get more recognition.