“Everybody copied Atari products. So we started messing with them and i...” — Nolan Bushnell Quote

Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work.

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

You wanna build your IQ higher in the next two years? Be uncomfortable. That means, learn something where you have a beginner's mind.

Today, companies have to radically revolutionize themselves every few years just to stay relevant. That's because technology and the Internet have transformed the business landscape forever. The fast-paced digital age has accelerated the need for companies to become agile.

I have been playing video games since the Atari 2600 days.

My family went Intellivision instead of Atari. I would go over to my friends' houses to play their Ataris and was so jealous of that. I don't remember them ever being jealous that I had the Intellivision.

I never have been a coder, outside of when I was twelve or something, like on the Atari 1200 XP or whatever I had.

We had some really powerful technology - Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that.