“Of course YA authors have a responsibility to their audience.” — Rebecca Serle Quote

Of course YA authors have a responsibility to their audience.

In her book 'Lean In: Women, Work, and the Will to Lead,' Sheryl Sandberg talks about the mentor/mentee relationship - and how it needs to be organic. She goes on to explain how important it is for men and women to step into mentoring roles. I would argue that not only is it important - but it's important far earlier than we think.

The truth is hard. It's complicated. It does not always follow a simple structure. It is not always convenient. That's why sometimes we do our best to leave it out of the story for as long as possible. We choose to let it linger in the corners, we don't spotlight it. But eventually, it catches up to us. Of course it does. You can run but you can't hide.

I've tried in the past to blog about ghostwriting and have failed. I have a lot of opinions on the whole issue, and I'm constantly censoring myself to make sure I don't just sound like a bitter writer.

In South India, the audience is more traditional than the Bollywood cine-goers.

There's nothing like being in front of a live audience and getting that vibe from them, and I love people to join in the singing, and I love people to clap their hands.

Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

When I come into the theatre I get a sense of security. I love an audience. I love people, and I act because I like trying to give pleasure to people.