“Everybody knows with rap artists, if you can't go to the hood, it's al...” — DJ Premier Quote

“Everybody knows with rap artists, if you can't go to the hood, it's almost like you're not authentic, even if you're a dope artist that's respected.”

“I always followed my heart and if my heart said I gotta pack up and go, I'm gone.”

“I'm super cool with Kanye.”

“I don't knock anyone's hustle, but I didn't want to slap my name on anything that wasn't authentic to me.”

“Too often, we are being programmed by the environment around us to behave differently. But I think a true leader is an authentic person who feels good about who he is.”

“In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.”