“I came into the world at the same time as the auto, if you will.” — Ferdinand Porsche Quote

I came into the world at the same time as the auto, if you will.

If one does not fail at times, then one has not challenged himself.

Good design should be honest.

A formally harmonious product needs no decoration; it should be elevated through pure form.

Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.

We have to ensure politically that what's doable can indeed by translated into law, but what's not doable mustn't become European law. Otherwise, the auto industry will work somewhere with higher carbon emissions - and we can't want that.

Now, we love our auto industry. But if we had worked harder on diversifying this economy long ago, then if one of the legs of the stool starts to get wobbly, at least you've got three other legs to stand on.

The whole purpose was to say that it doesn't have to be a zero sum. It's not the environment or jobs. You can have both. You can help the auto industry achieve that if you have investment in plants.

I treat everyone equally whether you are an intellectual, a layman or an auto driver.