“Whenever I'm asked to autograph a copy of 'Nudge,' the book I wrote wi...” — Richard Thaler Quote

“Whenever I'm asked to autograph a copy of 'Nudge,' the book I wrote with Cass Sunstein, the Harvard law professor, I sign it, 'Nudge for good.' Unfortunately, that is meant as a plea, not an expectation.”

“When it comes to my health, I would rather my doctor base her decisions on science rather than what she, or some lawyer, thinks will stand up in court.”

“The ability of businesses to monitor our behavior is already a fact of life, and it isn't going away. Of course we must protect our privacy rights. But if we're smart, we'll also use the data that is being collected to improve our own lives.”

“When I was a teenager, my idol was the Dutch footballer Johan Cruyff. He's the only person I've ever asked for an autograph.”

“When I was first asked for an autograph, I felt so uncomfortable that I just wrote, 'Tig's Autograph,' and from then on, that's what I write when I sign my name.”

“You don't have to do the picture, you have to do the autograph, but it's important to take that moment to make a human connection.”