“I feel that it's lovely when, as a user, you're not aware of the compl...” — Jonathan Ive Quote

“I feel that it's lovely when, as a user, you're not aware of the complexity.”

“The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.”

“It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this is where my profession was founded.”

“Patients are becoming aware that they're being taken for a ride by big pharma companies. They charge high prices and have never cared for India's healthcare. There are 23 million cases of cancer every year and India has a fair share of that.”

“Winning doesn't mean my book is better than anyone else's. It means I'm very fortunate. And I should be very, very aware of that. And grateful.”

“Modesty: the gentle art of enhancing your charm by pretending not to be aware of it.”