People think if you win the 'Bake Off' you walk straight into a big book deal and all of this but it isn't like that. You've still got to work really, really hard - probably harder than before - to make the right connections, to tour with brands, to discuss opportunities and negotiations.
“People think if you win the 'Bake Off' you walk straight into a big book deal and all of this but it isn't like that. You've still got to work really, really hard - probably harder than before - to make the right connections, to tour with brands, to discuss opportunities and negotiations.”
— John Whaite · Bake