“If you want a product that's thicker with a bigger battery, it's also ...” — Phil Schiller Quote

“If you want a product that's thicker with a bigger battery, it's also heavier, more costly, takes longer to charge.”

“There are times when we have to add resources to Apple, grow talent to do something that we weren't able to do before.”

“There's a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.”

“Well, I like way downtown near the Battery. I lived down there at this time and for, I guess, the following well, this is where I moved to uptown and I've been here for four years and this is 1965.”

“Lithium makes a fine battery because it's a scarily reactive metal. Pure lithium ignites on contact if it touches water - a flake of it would sizzle and fry on the water-rich cells of your skin.”

“I travel with a bunch of battery packs because I don't always have time to charge my phone at the hotel room when I'm traveling. I always change them, so I never run out of battery.”