The World Motivation
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
— David Ogilvy · Become
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
We become strong, I feel, when we have no friends upon whom to lean, or to look to for moral guidance.
My ultimate dream is just to become world champion, and not only once. So that's my dream, and it doesn't matter with which team it is.
Everything you can learn from is an opportunity to become stronger.
I profoundly believe it takes a lot of practice to become a moral slob.
I love when people underestimate me and then become pleasantly surprised.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.