“My methods produce lasting behavioral change without unpleasant conseq...” — Srikumar Rao Quote

“My methods produce lasting behavioral change without unpleasant consequences, because the change does not come from an effort of will. It comes from examining your deep-rooted beliefs of who you are and how the world functions. As you examine these beliefs and make changes in them, you literally become a different person.”

“Think of the universe as a benevolent parent. A child may want a tub of ice-cream and marshmallows, but a wise parent will give it fruits and vegetables instead. That is not what the child wants, but it is what the child needs.”

“Ultimately, the core premise of 'American Gods' is, 'What do you believe?' And how your beliefs can be manifested into reality.”

“I'm a good liberal, and I grew up in a very liberal family and had very strongly held beliefs.”

“We never stop to consider that our beliefs are only a relative truth that's always going to be distorted by all the knowledge we have stored in our memory.”