“I would say a lot of us here think being called a geek is cool. A lot ...” — Michael Morhaime Quote

“I would say a lot of us here think being called a geek is cool. A lot of us at Blizzard identify with it.”

“I think every year we get better at running BlizzCon. The scale of the event is so large and I think people appreciate the logistics involved in putting on such an event.”

“We've always had a cultural commitment to reach as many players as we could.”

“The pressure to compete, the fear somebody else will make the splash first, creates a frenzied environment in which a blizzard of information is presented and serious questions may not be raised.”

“I have to work with the team at Blizzard and the producers on the film and convince them that, as a fan, I have a unique and hopefully entertaining way of taking people through the first contact story, which is really what sets up 'Warcraft' for everyone else.”

“Blizzcon is a Blizzard show. It's not an Activsion/Blizzard show.”