“I work out most days, normally first thing, and then I just see where ...” — Ella Woodward Quote

“I work out most days, normally first thing, and then I just see where the day takes me. I recipe test most days, do lots of social media and emails, but nothing else is constant. Some days, I film YouTube videos; other days, I have lots of meetings, work on blog posts, brainstorm ideas, and work on upcoming projects.”

“For me, I've got no interest in being a celebrity, and I have no interest in doing photographs, going to this party or that.”

“My whole thing isn't about being vegan, to be honest. It's more about a more natural diet.”

“The original idea of blog publishing was that writer and reader would be on the same level. That it would be a conversation - not a lecture. People lost sight of that. We didn't. Kinja is designed to break down the walls of the ghettos. So that everybody - editor, writer, source, subject, expert, fan - can be a contributor.”

“I couldn't even spell blog and my children are incredibly embarrassed that I couldn't open... what do you call it... a computer. But I'm going to.”

“If you take a print magazine with a million person circulation, and a blog with a devout readership of 1 million, for the purpose of selling anything that can be sold online, the blog is infinitely more powerful, because it's only a click away.”