“Any brand in the world wants to make desirable product. But we don't s...” — James Jebbia Quote

“Any brand in the world wants to make desirable product. But we don't shove it down people's throats.”

“We're not trying to be everything for everybody. We're not trying to please the masses.”

“I feel a very important factor to our longevity is that, over the years, we have managed to create our own unique identity and aesthetics.”

“Why would I want to walk the runway for a brand to be their token plus-size girl when they're not even making my size?”

“I know who I am by now. And I am my own brand.”

“Sometimes I go crazy - get into a mindspace where it doesn't matter what I spend. Like, on impulse, I might buy a $600 Dolce t-shirt, you know, just because it's silk and maybe there's some suede leather detailing. Or two of my favourite hoodies, I don't even know the brand, but they're' very thin soft cotton. $300 apiece!”