“Being able to make work - if it's on your terms, and it's a good fit w...” — Marco Brambilla Quote

Being able to make work - if it's on your terms, and it's a good fit with the people who are supporting it - can be a very interesting exercise. When it doesn't work is when an artist just connects with a brand, and they try to take advantage of each other.

I love the idea of bringing my work to the general public, not just people who go to gallery openings.

I think in America there's this free flow between fashion, art, architecture, music and design. In Europe, it's more segregated between those different disciplines, I think.

For me, a lot of my work has dealt with what it means to be at the center of the universe and how alienating and kind of seductive it is. A lot of my work is very aggressive and very visual, but at the same time, it has a lot of tension in it and makes you kind of uncomfortable sometimes.

A brand is a voice and a product is a souvenir.

First-principles thinking sets goals in known terms and then pursues them, inventing and learning new things as necessary, but it rarely uncovers brand new conceptual primitives of the kind which the world needs.

Volume can vary a ton when you're cooking, depending on how you measure. Do you carefully spoon the flour into a measuring cup, or do you scoop with the cup? Are you using chunky Morton kosher salt, or finer Diamond Crystal? There can be a 40 percent difference in volume depending on the brand.

My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand.