“I want to position my books as premium-priced versions on the reasonab...” — Barry Eisler Quote

“I want to position my books as premium-priced versions on the reasonably-priced scale, if that makes sense, to find a sweet spot between the high-end of what my brand can support and the low end that results in impulse purchases and maximum sales volume.”

“Publishing, legacy or indie, is a vehicle, and you can't opine about whether someone has chosen the right vehicle if you don't know where she intends to drive it.”

“Action fiction is driven more by what than by who. Put that ticking nuclear suitcase under Manhattan, and it's relatively easy to create suspense. Literary fiction is driven more by who than by what.”

“When the venture industry started, it was enough to just have money and then it was enough to sort of have this big fuzzy brand. But now startups are getting a lot smarter.”

“When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.”

“I'm very proud to be British, and my brand is British.”