“When something works for you or another brand, ask yourself, 'Why?' Th...” — Simon Mainwaring Quote

“When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.”

“Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.”

“The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.”

“To me, a 'brand' sounds evil.”

“I do find it a bit disconcerting when your name becomes a brand.”

“I drove a brand new Lamborghini, the Huracan; it was great. We went on the Autobahn, and we got to drive on the Nurburgring.”