“I'm not really concerned if people have this purist view of the New Yo...” — James Jebbia Quote

I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris is going to harm our brand, then we can't really be that strong of a brand.

I still feel like we're a skate brand - it doesn't mean we can't present our stuff well. It doesn't mean that when you come in, everything has to be messy.

People should know that the idea of legal fakes is a complete farce. It would be sad if a new generation thinks that's actually legit.

I think the reason that we do things the way we do is because we respect the customer. And I don't look at what we do as anything less than any other brand.

He will be beginning a brand new chapter in the Michael Jackson legend.

To me, the AMC brand is great storytelling - they call it slow-burn storytelling.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

I work hard, so I surround myself with people that work just as hard. It's important if you want to create a successful brand.