“Brands are useful ways of short-handing practically anything - look at...” — Peter York Quote

“Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'”

“I can't actually read interviews with thesps now because they're almost always fantastically predictable, the men especially. Actors are forever stressing their ordinariness, their beer and football-loving commitments.”

“Been trading up recently? You have, haven't you? You'll be squawking that you're too rational, too busy and too socially concerned for any of that. But go through the fridge - come to think of it, what about the fridge itself? I bet it's bigger than its predecessor.”

“My name became a brand, and I'd love to say that was the plan from the start. But the only plan was to keep writing books. And I've stuck to that ever since.”

“The Beckhams are really inspiring and have very elegantly risen to being the most powerful brand in the country. I'm sure a lot of couples look at that and say, 'Wow.'”

“I've always worn Superdry. It's a British brand, of course, and it's my go-to festival brand.”